Implementing upselling tools can be an effective way to increase revenue and enhance the guest experience at a hotel. Upselling tools can help hotel staff to identify upsell opportunities, present personalized offers to guests, and track upsell performance. Here are some upselling tools to consider implementing:
Pre-arrival upselling tool: Pre-arrival upselling tools allow hotels to present personalized upsell offers to guests before they arrive at the property. These tools might include email campaigns that offer room upgrades or special packages, or targeted advertising that presents upsell offers based on guest preferences and booking history.
Registration card upselling (online check-in): During the online check-in process, hotels can present guests with the opportunity to purchase additional amenities or services, such as late check-out or a spa treatment. This is an effective way to generate additional revenue while providing guests with a convenient and streamlined check-in process.
Front desk upselling tool: Front desk upselling tools can be used to train staff on effective upselling techniques and provide them with access to personalized offers that they can present to guests during check-in or other interactions. These tools might include a database of upsell offers, scripts for presenting offers in a non-pushy way, and training materials on upselling best practices.
In-house upselling (QR Codes / Digital Hotel Directory): In-house upselling tools such as QR codes or digital hotel directories can be used to present guests with offers for additional amenities or services during their stay. For example, guests might scan a QR code in their room to access an offer for a discounted spa treatment, or use a digital directory to book a table at a hotel restaurant.
Training, and consulting: To ensure that upselling strategies are effective and sustainable, hotels can invest in online learning, training, and consulting services. These resources can provide staff with the skills and knowledge they need to identify upsell opportunities, present offers in a personalized and non-pushy way, and track upsell performance over time.
By implementing a combination of these tools, hotels can develop a comprehensive upselling strategy that aligns with their brand and guest experience goals. Whether through pre-arrival offers, online check-in, front desk interactions, in-house marketing, or ongoing training and consulting, hotels can maximize their upsell potential while providing a positive guest experience.