Industry
May 6, 2022

How a bidding system enhances your guests journey

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Recent studies have suggested that the demand for personalization and gamification has seen significant stimulation in the hospitality and travel industry alike, this together with a growing necessity for convenience to accommodate fast paced lifestyles.

While traditional upselling systems in the hospitality industry adopted a fixed price approach, UpsellGuru immediately adopted a stance of guest driven pricing by essentially creating a gamified control of the upgrading and personalization of a guest stay, through a sliding scale  with predetermined floor and ceiling pricing orchestrated within a smart, real-time room pricing algorithm, better known as UpsellGuru’s proprietary bidding system.

While traditional upselling systems in the hospitality industry adopted a fixed price approach, UpsellGuru immediately adopted a stance of guest driven pricing by essentially creating a gamified control of the upgrading and personalization of a guest stay, through a sliding scale  with predetermined floor and ceiling pricing orchestrated within a smart, real-time room pricing algorithm, better known as UpsellGuru’s proprietary bidding system.

The upselling systems guest first approach has paved an organic set of touch points which not only inform the guest of important booking and stay details but create opportunities for further personalization of their stay, with offers such as the standard “Early Check-In” / “Late Check-Out” to the more economical “Skip Housekeeping for a drink voucher”. 

The personalisation of offers is driven further with the use of powerful segmentation giving the guest a customized email that truly speaks to their optimal stay and puts these extras at their fingertips, maintaining control over their stay while invoking positive emotions such as excitement even before arrival. 

These points clearly reinforce the benefits for the guest, but does this come at a cost to the hotelier? The simple answer is no, while quantifying the monetary value of providing an enhanced guest experience through the UpsellGuru bidding system may be intangible, the value of monetizing room upgrades and selling extra’s pre-arrival are easily calculable and all add to the hoteliers bottom-line.

UpsellGuru pricing is tiered across ‘standard’, ‘plus’, ‘premium’ and ‘enterprise’ packages all with packed in functionality to cater for your requirements, and its most popular plus package includes Pre-Arrival Upselling, PMS/ CM integration (terms and conditions apply), Online Check-in, Digital Hotel Directory, and Transactional Emails all with just a 12% upselling commission fee plus $1 per room per month, and based on recent case studies across APAC, EMEA, NA and CA regions comes with a guaranteed ROI.

Experts in the industry often discuss the cost of not mining your existing customer-base to be far greater than that of attracting new ones, the UpsellGuru system ensures the maximization of your hotel’s revenue while enhancing the guest experience, creating what UpsellGuru has coined the win-win-win situation.

For a simple 30 minute demonstration of the UpsellGuru system, and a chance to experience the upselling magic for yourself, or for contact details, click here.

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