Uncovering the Needs of Hotel Guests
The Role of Guest Segmentation in Upselling
December 8, 2022
Fitur LIVEConnect 2023
December 16, 2022
Hotel guests come in all shapes and sizes, with different needs and desires. As a hotelier, it’s important to recognize the different types of guests and be able to upsell to their individual needs. Here are the five major types of hotel guests and how you can upsell to them:
Business Travelers
Business travelers are in town for a short amount of time and are usually looking for a comfortable and convenient stay. Offer them upgraded services such as early check-in, late check-out, complimentary Wi-Fi, and room upgrades. Also, consider adding business-specific amenities such as a business center, a concierge service, and even a complimentary breakfast.
The average business trip costs $1,203, with an average of 2.1 nights per trip.
Family Travelers
Families are often looking for hotels with plenty of amenities and activities to keep their kids entertained. Offer them family packages with discounts on meals, tickets to local attractions, and discounts on childcare services. You can also upsell them by offering additional amenities such as game rooms, swimming pools, and even babysitting services.
The average family of four spends an average of $4,580 on a 7-day vacation.
Partner Travelers
Couples are often looking for a romantic getaway and are willing to pay for the extra touches. Offer them upgraded services such as champagne on arrival, candlelit dinners, and spa packages. You can also upsell them by offering special packages that include romantic amenities such as a private pool, couples massage, and a private dinner.
Over 75% of couples said they prioritize travel when planning their finances.
Adventure Travelers
Adventure seekers are looking for a more active and adventurous stay. Offer them packages that include activities such as hiking, biking, rafting, and other outdoor activities. Consider offering them additional services such as bike rentals, guided tours, and even a special outdoor dining experience.
Adventure seekers spend an average of $4,500 on each adventure trip they take.
Luxury Travelers
Luxury travelers are looking for a luxurious stay, and are usually willing to pay extra for it. Offer them upgraded services such as a personal concierge, private transfers, and a complimentary breakfast. You can also upsell them by offering additional amenities such as a personal chef, a private lounge, and access to exclusive nightclubs.
Approximately 61% of luxury travelers are between the ages of 25-44.
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Uncovering the Needs of Hotel Guests
These are just a few of the major types of hotel guests and how you can upsell to their individual needs. By understanding your guests and tailoring your services to their needs, you can create a memorable and enjoyable hotel experience for all types of travelers.
