The argument over whether "going green" should really be a priority for the hospitality industry is over. It is a priority and it has to be a priority for a number of reasons, including customer loyalty, cost savings, and most importantly, environmental impact. Individuals may think ''How much of an Impact can we actually make?'', however if you consider the fact that there are approximately 400 000 hotels worldwide, collectively small changes make a big difference in the grand scheme of things.
With that being said, it may spark some excitement and get you into gear this Earth Day, but your next question may naturally be, how do we get involved? The list below highlights some environmentally friendly best practices, which should get you on your way:
Installing energy-efficient technologies such as appliances, lighting, and heating and cooling systems can make a difference for both the environment and your hotel's bottom line. A simple energy saving technology example would be heat recovery technology which makes use of the waste heat to get hot water, provide it for the hotel and realize the utilization of the waste heat.
Another huge impact the hospitality industry has on the environment is due to the amount of waste hotels create. It's time to embrace recycling, and we're not just talking about using cloth napkins instead of paper. Some hotels have gone as far as repurposing old table cloths into wash rags and converting old sheets into laundry bags.
Make recycling bins readily available to guests and be sure that they are aware of your green programs. When guests see that your hotel is making an effort to help the environment, they will generally want to do their part as well. A more common activity is to place well versed notices in rooms reminding guests to turn out the lights when they leave, or reuse towels if possible.
Consider adding a garden rather than simply extending your patio or pool area if you're considering expanding your outdoor offerings for guests. A well known property was recently recognized for having setup an onsite mini-farm that produces its own organically grown vegetable which has not only improved the reputation among guests, but enhanced food freshness and quality as well as reducing costs and waste. The property composts all possible waste which further adds to the eco-friendly initiative.
Hotels can also reduce their environmental impact by making smart purchasing choices, reducing waste generation by making an effort to only purchase environmentally-friendly products, and purchasing locally can also reduce the impact on the environment and benefit the community.
Well with us making the list, we just had to feature UpsellGuru with a few sometimes overlooked ways we have and continue to help hotels and resorts reduce their environmental impact. For starters our upselling system lays the perfect foundation for offering guests an exciting way to personalize their stay in an eco friendly way, for example: A 'Greener Stay' option incentives guests to opt-out of room cleaning services and receive a F&B voucher or even a discount on their next stay.
We have also helped many hoteliers reduce the amount of paper and printing they consume by digitizing guest registration operations and hotel directories, as you can imagine any minor change to notices, meals and general information need to be communicate by hotels, traditionally resulting in countless wasteful reprints, by digitizing guest communications, and check in operations the waste reduction impact achieved by hotels is easily noticed, and this also results in a better bottom line.
To find out more about our upselling and guest communication solutions, get in touch here.
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